Titan's Irth expands product offering with canvas bag line

Titan business Irth has launched its first line of canvas bags for women. The new launch is designed to expand the brand’s product offering to step into resort style accessories.

“Irth Canvas edit is a collection of light and easy bags especially crafted for women to enjoy the everyday or someday,” said Titan Company Limited’s marketing head of fragrances and accessories Kanwalpreet Walia in a press release. “We believe these versatile bags will become a joyful go to piece in our customers wardrobes for days they want to truly express themselves while allowing all the space for all the stuff they always want to carry in just one bag!” The bags feature naturally tanned genuine leather detailing which is paired with metallic trims with a rustic brass finish. The bags have a casual style but their structured construction makes them smart enough for office and semi-formal wear.

Bags in Irth’s new canvas line are priced between Rs 3,295 and Rs 4,295 and each design features multiple compartments and pockets for ease of use. The collection includes a ‘Canvas Sling’, ‘Canvas Tote’, and ‘Canvas Backpack’ and retails from Irth’s direct to customer e-commerce store and through multi-brand department store chain Shoppers Stop’s retail network. Irth is a House of Titan brand and is designed to offer premium women’s handbags at an affordable price. The label offers a nine-month warranty on its bags and aims to cater to multiple age groups and demographics. The brand first launched in October last year with a collection of smart casual handbags.